1. The audience arelikely to remember only three things from your presentation – plan in advancewhat these will be.
Believe it or not, the chances are,people will only remember three things from your presentation. So before youstart writing your presentation, plan what your three key messages will be.Once you have these messages, structure the main part of your presentationaround these three key themes and look at how they could be better illustrated.
2. There are three partsto your presentation
The beginning, the middle and the end.Start to plan out what you will do in these three parts. The beginning is idealfor an attention grabber or for an ice breaker. The end is great to wrap thingsup or to end with a grand finale.
3. Use lists of threewherever you can in your presentation
Lists of three have been used fromearly times up to the present day. They are particularly used by politiciansand advertisers who know the value of using the rule of three to sell theirideas.
Veni, Vidi, Vici (I came, I saw, Iconquered) – Julius Caesar
我来了，我看见，我战胜 — 凯撒大帝
Friends,Romans,Countrymen lend me your ears–William Shakespeare
Our priorities are Education,Education, Education–Tony Blair
我们的重点是教育、教育、教育 — 布莱尔
A Mars a day helps you to work, restand play – Advertising slogan
一天一根玛氏条，助你工作、休息和玩耍 — 广告词
Stop, look and listen – Public safetyannouncement
一停二看三听 — 公共安全宣传语
A classic example of the rule of threewas Winston Churchill’s famous Blood, Sweat and Tears speech. He is widelyattributed as saying I can promise you nothing but blood sweat and tears. Whathe actually said was “I can promise you Blood, Sweat, Toil and Tears”. Becauseof the rule of three we simply remember it as Blood sweat and tears.
4. In Presentations “Lessis More”
If you have four points to get across –cut one out. They won’t remember it anyway. In presentations less really ismore. No one ever complained of a presentation being too short.